Welcome to World of Coca-Cola in Atlanta! Spend the day interacting with multiple exhibits, learning about the history of the iconic brand, and sampling more than 100 different beverages from around the world. With artifacts from yesterday and today, experience the real stories behind the world’s most famous beverage brand. Get a behind-the-scenes view of the bottling process in Bottle Works. Don't forget to take your selfie with the Coca-Cola Polar Bear before leaving! Enter the new exhibit, Scent Discovery, and use your nose to guess the origin of a variety of scents led by your small group docent. At World of Coca-Cola, inspiration is around every corner - from the vault where the secret formula is secured to world-class art and memorabilia. Located near beautiful Centennial Olympic Park, the World of Coca-Cola is right in the heart of downtown Atlanta’s bustling entertainment district and a must-see while in Atlanta. Advance ticket purchases will allow you to proceed directly to the main entry line.

Visit Illuminarium Atlanta and be transported to any location through an all-encompassing experience. An unprecedented blend of 4K laser projection provides you with a connected and shared entertainment journey. Audio beams create a unique and precise sound experience for each individual, in-floor haptics produces realistic sensations for visitors, and even scents add authentic enhancement to the immersive experience. Choose between 2 different experiences. On Monday, Friday, and Saturday, go to SPACE: A Journey to the Moon & Beyond. Take an extraordinary journey across the galaxy. Fly through a technicolor nebula, leave your footprints on the moon, see Saturn’s rings up close, and weave through an asteroid belt. On Wednesday, Thursday, and Sunday, choose WILD: A Safari Experience. Be transported to Africa in the blink of an eye. Come face to face with the world’s most exotic animals in their natural habitats in this unique cinematic experience. Explore the sweeping plains of Masai Mara, Kruger National Park, and the watering holes of Samburu Reserve. Feel the ground shaking with an elephant’s stomp, the low-end frequency of a lion’s roar, or the water ripple as you step into it. Visit the onsite retail shop and indoor/outdoor café featuring food, drinks, and artisanal gifts to complement your experience.

Escape to a world of changing immersive environments at Illuminarium Atlanta. This adults-only nightlife experience features a full bar and small bites, tables, and lounges, in addition to two rooms, each featuring different immersive experiences. Enjoy signature cocktails and small bites in the first room where there are ever-changing immersive settings: from the night markets of Tokyo, the beautiful floral gardens of France, a luminous reef under the sea, to a mysterious crystal cavern. The second room features the main immersive show: SPACE: A Journey to the Moon & Beyond: Take an extraordinary journey across the galaxy. Fly through a technicolor nebula, leave your footprints on the moon, see Saturn’s rings up close, and weave through an asteroid belt. A giant leap into the unknown, SPACE will transport you to places you only ever imagined. Both rooms feature fully stocked bars, and most nights there is a live DJ, otherwise, there is pre-recorded dance music. Sample menu of bites available for purchase in Room 1 (subject to change): Avocado Hummus, Quesadillas, Grilled Chicken Strips, Southern Fried Catfish Strips, Hot Wings and BeltLine Burger Sliders Be transported to this all-encompassing magical world using 4K laser projection. Combined with state-of-the-art audio, in-floor haptics, and even scents, experience a fully immersive and shared entertainment journey.

Bring the whole family along to the immersive Waking Wonderland experience, a 40-minute adventure that follows a storyline, and includes interactive components both on the floor and on the walls. Join Alice’s granddaughter, Anna, on an adventure to a magical forest full of colorful characters, as you tumble down the rabbit hole. Journey through the multiple immersive environments that are all part of Waking Wonderland. Encounter surreal settings and colorful characters. During your adventure, greet the Cheshire Cat and chase it through the magical forest. Help the Mad Hatter in his chaotic tea factory. Even tiptoe into the throne room to awaken the Queen of Hearts as you brave the hero’s quest to breathe life back into a dormant Wonderland. Illuminarium Atlanta allows you to be transported to this all-encompassing magical world using 4K laser projection. Combined with state-of-the-art audio, in-floor haptics, and even scents, your whole family can experience a fully immersive and shared entertainment journey. Visit the onsite retail shop and indoor/outdoor cafe featuring food, drinks, and artisanal gifts to cap off your experience.

Visit the Chick-fil-A College Football Hall Fame and enjoy an immersive and interactive experience. Use your special all-access pass to see all the museum has to offer. Explore the museum’s 95,000-square-foot space, which boasts a 45-yard indoor football field, and over 50 interactive exhibits. Learn about the greatest college gridiron players, teams, and coaches. Head through the tunnel and enter the quad. Find your team’s helmet from the massive three-story Helmet Wall, which displays helmets from 770 schools. Choose your team, and watch their helmet light up on the wall. Hit the indoor playing field and test your skill at the Chick-fil-A Peach Bowl Skill Zone. Kick a field goal, throw like a quarterback, and run the obstacle course. The College Football Hall of Fame is one of the only museums you can work up a sweat in. Win bragging rights and snap photos for your social media. Die-hard and casual fans alike will feel the love of the game when they visit the College Football Hall of Fame.

Discover the history of puppetry in The Global Collection. The collection celebrates puppetry traditions in major cultures from around the world. Highlighting the history of puppetry in Asia, Africa, Europe, and the Americas, learn how puppets have been used as a teaching and communication tool. See puppets organized by continent, and find artifacts displayed with rich, contextual backdrops, and hands-on interactives that encourage patrons to immerse themselves in puppetry traditions from around the world.  Explore the interactive Jim Henson Collection, displaying the work of the creator of The Muppets. Follows Henson’s prolific imagination chronologically, and explore environments that typified the master puppeteer’s world, such as Jim’s Office and the Television Studio. In addition to learning how Henson’s characters came to life and are still performed, see iconic puppets such as Kermit the Frog and Miss Piggy.

Climb into a private vehicle and begin your tour of downtown Atlanta. Begin on Peachtree Street located along Atlanta’s main thoroughfare and home to one the South’s oldest private clubs, several historic churches, and the site of the deadliest hotel fire in US history. Then head into the Fairlie Poplar Historic District - the commercial heart of the city which contains a range of architectural styles popular in the late 19th and early-20th centuries including Atlanta's Flatiron Building. Then head to the Centennial Olympic Park to see The World of Coke, Georgia Aquarium, National Center for Civil Rights, and CNN. Finally, witness the imposing Mercedes Benz Stadium which is home to the Falcons and Atlanta United. Continue the tour with a drive through midtown, where you will see the apartment where the Pulitzer-Prize winning author Margaret Mitchell wrote Gone With The Wind. Admire the Fox Theater & Georgian Terrace, a lavishly restored 1920's movie palace. Head into the Ansley Park neighborhood known for its winding roads, beautiful landscaping, and a variety of architecture predominantly from the early 20th-century. Finish this section of the tour at Piedmont Park and the Atlanta Botanical Gardens. Next, see some of the finest architecture in the city in the exclusive neighborhood of Buckhead and Tuxedo Park including the 1920's Swan House which featured in The Hunger Games movies. See numerous sites related to the life of Martin Luther King Jr., the leader of the Civil Rights Movement and step inside the Jimmy Carter Presidential Library. Make a quick stop in the Ponce City Market which hosts a vibrant mix of restaurants, shops, apartments, and offices. End the tour with a drive through the Eastside district of the city. Pass by Cabbagetown, one of the 1st textile processing mills built in the South and the restored mansions at Inman Park. End the day with a tour of Grant Park - Atlanta’s oldest city park, home to Zoo Atlanta and a large collection of restored Victorian and Craftsman homes.