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Salem

Interactive tours & incentive events

Our most recommended Salem Interactive Tours & Incentive Events

Salem: Witch Trials and Beyond Guided Walking Tour

1. Salem: Witch Trials and Beyond Guided Walking Tour

Find out how the strict Puritan town of Salem became the witchcraft capital of the world and get a behind-the-scenes look at today's tourism industry on a guided walking tour of the Witch City. Meet your guide outside the Old Town Hall and begin your history-packed walking tour of Salem. Together you'll visit 9 historic locations, including the Salem Athenaeum and Old Burying Point Cemetery, unlocking a new chapter of Salem's past at each stop. Uncover shocking secrets like the connection between author Nathaniel Hawthorne and infamous witch trials judge John Hathorne, or the fact that most of the accusations, executions, and alleged witchcraft actually occurred in Danvers, not Salem. Walk away from your tour with a full picture of Salem's history and plenty of memorable moments to share with family and friends back home.

Salem: Witch Trials Self-Guided Walking Tour and Quiz

2. Salem: Witch Trials Self-Guided Walking Tour and Quiz

Learn about the sobering history of Salem at your own pace on a self-guided walking tour. Hear the history of the Salem Witch Trials, visit the Old Burying Point, and find Salem's haunted buildings. Before beginning your tour, download the Action Tour Guide app on your phone to allow easy offline access. Head to the Salem Armory to get started. From there, walk to the 1692 Memorial, which honors the victims of the witch panic. Next, head to the Old Burying Point, the final resting place not only for many of the trials’ victims but also for their persecutors. Walk among the graves and hear the tragic, heroic tale of Giles Corey and others who paid the ultimate price when they refused to go along with the madness. Continue your tour with some of Salem’s spookiest architecture, the Joshua Ward House and the Old Town Hall. Learn about the Old Town Hall's secret tunnels, which still exist today. Head to the old jailhouse, where some say the spirits of the confined and tortured innocents remain. Continue through town and spot landmarks featured in Hollywood hits like Hocus Pocus and Bewitched. Next, pass the Witch Museum and learn how the witch trials ended. Finish your tour at the Salem Common and discover the aftermath of the trials and how the town of Salem recovered. As you follow the tour, there are plenty of optional detours available, from Nathaniel Hawthorne’s house to a tavern infamous for 18th-century kidnappings.

Massachusetts: Self-Guided Tour of the Best Attractions

3. Massachusetts: Self-Guided Tour of the Best Attractions

Get to know the most famous Massachusetts attractions using this self-guided tour, which comes with a guide, an audio tour, a map as well as animated videos at some of the stops. In your own time and at your own pace, visit attractions such as Harvard Square, Plymouth, Martha’s Vineyard, and more. Begin your action-packed day by downloading the self-guided tour, and familiarize yourself with your digital guide. Make your first stop Harvard’s storied campus. Hear how the school got its start and how it evolved from a tiny college into one of the most prestigious institutions in the world. Then, head to the Freedom Trail to walk in the shoes of the United States' Founding Fathers. Hear how the first sparks of revolution flew in Boston and how those sparks became an inferno. Feel the revolution come alive as you pass sights like the church where Paul Revere’s famous lanterns once hung. Next, immerse yourself in the ship-rigging, ale-drinking, shanty-singing days of Colonial Boston on Boston’s Harborwalk and revisit the fiery lead-up to the American Declaration of Independence. Admire harbor views and visit the site of the Boston Tea Party. Continue by following your app to the most haunted spots of the city and hear popular ghost stories. Walk through graveyards, execution sites, and more while hearing hair-raising tales of the unquiet dead. After, head to Salem, and learn the truth behind the infamous Witch Trials. Turn the clock back even further in Plymouth, the town founded by Pilgrims fresh off the Mayflower. See where they first landed, hear how they organized their system of government, and revisit the complicated dynamic between those newcomers and the Wampanoag tribe. Drive out to Cape Cod, where colonial history collides with the present. Cruise past historic villages and continue along the coastline to explore towns like Gloucester and trace their seafaring history. Ride along a rocky shore dotted by beaches, and catch some sun and surf. Head to Lexington and Concord and follow the route of a battle between an American militia and the British army. Find out how the Americans turned the tide, and what it meant in the fight for independence. Finally, retreat to Martha’s Vineyard. Visit cute towns and learn some surprising history.

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